A sponsor is an individual or company who makes a payment to your club in exchange for agreed goods or services. They are the perfect supporter and can give your club the upper hand. A company will usually get involved in a club for charitable reasons - to show they’re supportive of the local community - or to get a trading advantage.

Many businesses sponsoring football clubs will have a link to the club, such as the owner’s son or daughter playing for the team. Your members are a good first port of call for making contact with potential sponsors. The FA have a fantastic 'What's Your Pitch?' microsite which offers some brilliant advice on obtaining sponsorship. Click here to read more.