BUILDING RELATIONSHIPS WITH BUSINESSES, COMPANIES, LOCAL SHOP OWNERS AND PARTNERS
Securing sponsorship for your club or team is a great way to promote your club, engage the local community and raise funds and support for your club.
A sponsor is an individual or company who makes a payment to your club in exchange for agreed goods or services. They are the perfect supporter and can give your club the upper hand. A company will usually get involved in a club for charitable reasons - to show they’re supportive of the local community - or to get a trading advantage.
Many businesses sponsoring football clubs will have a link to the club, such as the owner’s son or daughter playing for the team. Your members are a good first port of call for making contact with potential sponsors. The FA have a fantastic 'What's Your Pitch?' microsite which offers some brilliant advice on obtaining sponsorship. Click here to read more.